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ACS Rebrands as Koltiv
URBANDALE, IOWA – July 1, 2025 – Associated Computer Systems, known to clients and the community as ACS, announced today that it has officially rebranded as Koltiv. The rebrand marks a milestone year for the company, which celebrated 45 years in business this March.
The new name reflects the firm’s growth and evolution, while honoring its longstanding values and reputation for client-centered IT solutions. “We didn’t change who we are. We found a name that better reflects it,” said Tony Foth, President and CEO of Koltiv. “This rebrand honors our legacy while positioning us for the future. Our team, our leadership, and our client partnerships remain the same.”
Koltiv is derived from the word cultivate, a nod to both the company’s Iowa roots and its belief in purposeful growth. The firm serves businesses across the U.S. with services that span managed IT, cybersecurity, AI, cloud strategy and implementation, IBM Power Systems, business process automation, application development, and more.
While its capabilities have evolved, its approach remains the same: focused on people, built on trust, and grounded in doing what’s right.
“Technology plays a big role in helping our clients keep their businesses moving,” said Foth. “But it should never slow them down or make life harder. That’s why we exist. To make technology work for people, not the other way around.”
Koltiv’s proven approach has earned national recognition, including placement on the CRN MSP 500 and Tech Elite 250 lists every year since 2018. Most recently, the company was also named to the 2025 Top 500 Solution Provider list, reinforcing its position as a trusted partner for businesses nationwide.
Clients can expect continuity in leadership, support, and service. The company remains headquartered in Urbandale, Iowa, with no changes to ownership, staffing, or client engagement.
“Our clients are the heroes of this story,” said Drew Dunkel, Chief Operations Officer. “Koltiv is here to be the guide; the partner who shows up, helps you navigate change, solve tough problems, and get back to what matters.”
The rebrand includes a new visual identity, name, and website at www.koltiv.com. More importantly, it affirms the values that have always guided the company: Human Experience, Character, Problem Solving, and Ownership. These principles show up not just in proposals and projects, but in how Koltiv’s team builds trust, solves problems with care, and stays accountable at every step.
Our Values
And why they might matter to you.
Human Experience
At Koltiv, user experience principles join with a good old fashion “I like you. We’re on the same side of the table. Let’s figure this out together, in a way that works for our relationship” style of thinking. Whether you’re an employee, vendor or client, it’s serving people first before pushing buttons or diving into the code.
Character
Ethics, which is communicating truthfully and well. It’s also keeping those promises and reducing the number of surprises that put strain on our relationships, as we communicate early and often. If we keep our eye on integrity, we’ll find ways to grow, we’ll discover areas we’re weak, and no matter what direction the market takes, we’ll remain grounded.
Problem Solving
If we lacked curiosity and were just interested in getting tasks and transactions done, we wouldn’t really be problem solvers. Whether it’s an app dev project, MSP, or just something that’s getting in between us and a staff member, we’re interested in understanding the problem with extra curiosity, leading to lasting solutions and relationships.
Ownership
Being fully engaged is worth it. It fuels all of our other values and personality traits. We love what we do, and we’re not rushing through tasks just trying to get things done. For us, understanding the solution means understanding the problem and the use case. We take the time to understand what’s going on, slow down and really dig in.
Making Lives Better Since 1980.
45+ years of “Making Lives Better”
Our name has changed, but for over four decades, our mission has remained the same: making lives better.
What began in 1980 as a local Iowa IT provider has grown into a trusted technology partner serving hundreds of businesses across the Midwest.
Today, Koltiv continues its tradition of innovation, bringing enterprise-level IT expertise with hometown service to businesses ready to transform their relationship with technology.
In fact, the name “Koltiv” gets inspiration from the word “cultivate,” showing our desire to cultivate relationships -- and our commitment to the solutions to serve those relationships.
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