Caitlin translates our high-level business goals into a cohesive brand identity, high-impact marketing strategy, and tactical execution. She specializes in building the structural frameworks that eliminate friction, ensuring every project moves forward with absolute visibility. As a member of the ExitFive Marketing Leaders Club, a community exclusive to senior B2B marketing executives, she is driven by the conviction that when a brand is led with precision and accountability, it creates the genuine trust and business momentum necessary for continuous growth and success.
Originally from Wisconsin, Caitlin moved to Iowa to follow a family tradition as a third-generation ISU grad. An ideal weekend involves reading on her patio with a margarita or a hike through the changing Iowa leaves with her family and their mini goldendoodle. The best days always end in Ames, surrounded by family and friends at a tailgate, cheering on a Cyclone win!
